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This episode features Topic UK founder and editor Gill Laidler. Susan and Gill talk about the aims of the non profit magazine and how it came into being over 7 years ago. Gill and her business partner were handling PR, marketing accounts and graphic design when they became aware that there was a lack of affordable platforms upon which local SMEs could share their information. Initially the magazine was just for Wakefield and district, however the demand for further coverage prompted the development of a Yorkshire wide publication. So Topic UK was born as a bimonthly magazine, published on alternate months, informing businesses across the Yorkshire Region, and featuring Yorkshire SMEs. Going from strength to strength the regular print run now is 10,000 copies.
About the Guest:
When Gill left school she worked in marketing for an advertising agency and by the age of 20 was running the agency and managing ten staff. She then worked producing staff magazines for Morrisons and Yorkshire television before setting up in business as Ghost Communications with her business partner handling PR, marketing and graphic design. This company was run in tandem with Topic UK until Topic became so busy that it took over as their main business. Occasionally work will come in for Ghost Communications but they only deal with repeat business for existing clients.
Another project that they have recently launched is the online Yorkshire Business Woman site to provide a platform for women,with the aim of producing another publication for this audience by the end of the year.
Valuable Resources:
Websites: www.topicuk.co.uk
www.yorkshirebusinesswoman.co.uk
Email: editor@topicuk.co.uk
Twitter: @gill_laidler or @topic_UK
Telephone number: 07711 539047
Address: TopicUK, Paragon Point, Paragon Business Village, Red Hall Crescent,
Wakefield WF1 2DF
About the Host:
Susan is actively involved in promoting Yorkshire businesses with audio production and on social media. She has been living in Yorkshire for over 30 years. She is passionate about the county she has adopted as her home and she never ceases to be amazed at the wealth of talent ‘Inside Yorkshire’ and the inspirational stories that people tell.
Contact Method for Inside Yorkshire
Susan Baty-Symes
See omnystudio.com/listener for privacy information.
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